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Visual content strategy

Real photos. Real people.

We celebrate participation, not perfection. Every photo on the Hub is real — taken by a rider, a parent, a club or a photographer at a real UK hobby horse event.

The principle

Authentic photography, always. Real riders, real hobby horses, real clubs, real events, real photographers — never AI-generated.

Where AI-generated imagery is never used

  • Event listings and event posters
  • Competition listings and results
  • Club profiles, logos and gallery
  • Rider profile photos, gallery and posts
  • Horse profiles, gallery and videos
  • Community photo albums, posts and comments

What we love to see

  • Riders mid-round, mid-jump or mid-cheer
  • Groups of friends, families and clubs together
  • Real venues — village halls, arenas, fields, parks
  • Rosettes being pinned, prizes being handed out, hugs at the finish
  • Behind-the-scenes: warm-ups, stables area, laughing between classes

Feel: natural · outdoors · joyful · energetic · in-the-moment.

What we won't show

  • AI-generated horses, riders, venues or scenes
  • Overly polished stock photography that isn't from a real UK event
  • Staged 'perfect' portraits that don't reflect a real ride or day out
  • Faces of children who haven't consented (or whose parents haven't)

Who supplies the imagery

Organisers

Official event posters, schedules and sponsor logos.

Clubs

Club logo, venue photos, training-day snapshots.

Photographers

Credited event photography linked to their profile.

Riders & families

Their own horses, competition memories and albums.

Consent, credit and safeguarding

  • Only upload photos you took, or that you have permission to share.
  • For photos of children, only upload with a parent or guardian's consent.
  • Credit the photographer whenever you know who took the photo.
  • Anyone can ask for a photo of them (or their child) to be removed — always honour that request.
  • No AI-generated, AI-enhanced-beyond-recognition or deepfake imagery.

Writing image descriptions

Describe what's actually happening in the photo: who is riding, what they're doing, and the venue if it's known. Avoid guessing feelings; describe the scene.

Good examples

  • Young rider clearing a small jump on a brown hobby horse at Cheshire County Show
  • Group of club members holding rosettes after a team relay
  • Official poster for the 2026 Yorkshire Hobby Horse Open

Avoid

  • photo
  • image
  • picture of a horse
  • generic AI-style descriptions

Uploading — the practical bits

Formats
JPEG · PNG · WebP
Max size
8 MB
Aspect ratio
Kept exactly as uploaded

Uploaded exactly as designed — original aspect ratio is preserved everywhere.

Organisers — upload postersClubs — add your photos